goBOFU | Show up where buyers already decide

Show up where buyers already decide.

A BOFU agency for bootstrapped B2B SaaS. We improve how your brand appears in the lists, answers, profiles, and BOFU pages buyers use to choose. Monthly retainer. The first month includes the map.

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Start where your buyers are.

Work the decisions closest to the sale.

Pursue the lists buyers already compare.

Make your brand easy to identify and verify.

Most teams still start with a blog. The ones that convert start at the decision: lists, answers, and the few pages that make those mentions stick.

Then ads and posts that have somewhere true to land.

The work that meets a buyer mid-decision.

Lists, answers, profiles, and the BOFU pages those mentions need. Not a blog quota.

Best uptime monitoring tools 2026

  1. Pingdom
  2. UptimeRobot
  3. Your product
  4. StatusCake

What is [your product]

Brand facts check:

Your product vs Pingdom

Built because the roundup sent people here with nowhere to land.

Who it is for: Ops teams, 10–50 people
Starting price: On the site

Map and presence

Find the lists, answers, and mentions that matter. Work the relevant gaps and keep checking them.

Entity consistency

Check the brand name, product facts, founder links, and profiles. Correct inconsistencies where possible.

Owned BOFU pages

If they click through from a list and land on nothing, we write that page.

A presence retainer.

Priced for the work.

First month (setup + sprint) €5,000

Then monthly from €3,500

First month includes the map. Then from €3,500/month. Scope follows the evidence, not a page quota.

Frequently asked questions.

What do you work on each month?

We work the lists, answers, profiles, and BOFU pages buyers already use to choose. That means mapping those surfaces, closing the gaps we can, keeping entity facts consistent, and building or updating a page only when the map shows missing proof.

What happens in the first month?

Month one is setup plus the first sprint. We map where buyers and answers already decide in your category, start the list and mention work, and check brand facts. The map is included in that first month, not sold as a separate project.

How is this different from a content agency?

Content agencies sell blog retainers. We work the decision, not the awareness calendar. Lists, answers, profiles, and the few pages those mentions need. No blog quota.

How is this different from a link-building package?

We do not sell ranking guarantees, link packs, or farm coverage. Earned mentions and list presence are the work. Paid syndication, if it happens, is named as paid. Vendors stay off the proposal.

What does entity work mean?

Your product should be one identifiable thing: same name, same facts, same founder and profile links. We check those records and correct what we can. A Knowledge Panel is a possible side effect, not a deliverable.

Do you still build comparison and alternative pages?

Yes, when the map says that search is a real decision surface you can own. They are optional catalog items, not a 5-8 page quota.

Will Google or AI assistants mention or cite us?

No. We do not guarantee rankings, mentions, citations, or a Knowledge Panel. We work the surfaces that already decide and we keep checking them.

How is the retainer priced?

First month is €5,000 because it includes setup, the map, and the first sprint. After that the retainer is from €3,500 per month. Category changes the mix of work, not a hidden second price list.

How long do we work together?

This is ongoing. Lists update, competitors get added, answers refresh. Month one is heavier. After that we keep presence current.

What do you need from us?

Brand guidelines, product facts, and a short kickoff. You review copy and approve what goes live. We handle research, outreach drafts, and the work against the map.

What do we own?

Pages, copy, and assets we produce for you. Third-party listings stay on those sites. You keep what we wrote.